Article Title: Natural Language Processing in Marketing Authors: Jochen Hartmann, Oded Netzer Published Journal: Artificial Intelligence in Marketing Review of Marketing Research Article Summary: Introduce the applications of natural language processing (NLP) in marketing, review traditional NLP methods, look ahead to the future applications of embedding-based methods, pre-trained language models and transfer learning in marketing, … Read more
Introduction In February 2023, the explosive popularity of ChatGPT brought AIGC into the public eye.AIGC’s powerful generative capabilities have led to its widespread application in algorithm programming, language processing, and more.In interviews conducted by the research center on the theme of “Generative Artificial Intelligence,” we found that companies from various industries expressed positive views on … Read more
AI generation technologies like ChatGPT have rapidly and directly impacted the entire media industry. When AI technology is used well, it presents a tremendous opportunity; if misused, it could cause a massive shock to the media, similar to the internet and mobile internet in the past. How can “media” transform into “smart media”? AIGC (AI-Generated … Read more
Author | Xuan Nuan Editor | Aduo 25 Public Welfare Reading Flights: Reply “Flight” in the background to participate for free! 25 Slipper Brother New Graduate School QQ Group: 947374650 This section interprets the 2023 China Online Advertising Development Report, positioned at B.20,the mind map is as follows: In 2023, China’s online advertising market showed … Read more