The Rising Popularity of ChatGPT in Copywriting

Recently, ChatGPT has become extremely popular!

In simple terms, it can not only search, consult information, but also engage in conversations with you, and even write code, create copy, design graphics, and so on.

Moreover, it can also apologize and learn, possibly having a higher emotional intelligence than some people.

Master of Water Dispensing:

The Rising Popularity of ChatGPT in Copywriting

Code on Demand:

Edit on Demand:

Netizens say it feels more human than previous artificial intelligence by a long shot.

Especially since it has received——

High Recognition from Influencers:

Bill Gates commented on ChatGPT, stating that the emergence of this artificial intelligence technology has historical significance comparable to the birth of the internet and personal computers.

Elon Musk also said it is frighteningly good.

Colleagues in Panic:

Baidu is anxious, Google is anxious, and Apple is also said to be anxious.

Trending Searches Bombarded:

……

Thus, it has sparked——

Anxiety in the Internet Sector:

And the——

Fear of Unemployment:

And the——

Fermentation of Content:

Dark Humor:

Adding explosive power to the topic.

As a copywriter, it feels like sitting at the workstation while the competition is soaring.

On one hand, there are doubts, and on the other, there is curiosity about how powerful ChatGPT’s copywriting really is.

From the perspective of copywriting work, what content can it produce?

What Level is ChatGPT’s Copywriting?

1. Weibo Copywriting

Promoting a game:

As long as you provide the key information, it can integrate recommended phrases and even add tags for you.

It feels like it can replace the most basic Weibo marketing copy. Just generate the copy and make simple adjustments.

2. Xiaohongshu Recommendation Copy

Recommending a mascara:

It starts with “Dear ones,” and can also use emoji.

The Xiaohongshu style is on point, with a friendly tone and the key product descriptions included.

However, the overall tone feels overly passionate, with vague descriptions like “full of charm” that lack specificity.

The phrase “reminds me of the beautiful memories of reading this book as a child” is quite soft.

Overall, it looks decent.

But upon closer analysis, it is evident that the descriptions of the game product features are not detailed enough, with a lot of empty talk, lacking attractiveness.

If the title could provide more detailed game experiences, the content packaged by ChatGPT should be more specific and rich.

3. WeChat Moments Copy

It lacks the distinct style of Xiaohongshu and is somewhat similar to Weibo copy.

4. Zhihu Copy

This Zhihu-style copy provides a very professional logic, making it very comprehensive.

For laymen, the content feels convincingly real.

However, the accuracy of sources and citations still needs careful verification.

5. Store Visit Copy

The overall expression logic of the store visit is also in place, looking smooth.

However, the wording needs some optimization, such as saying “discuss” which sounds too formal.

It seems that the person asking did not provide specific product features, so the differences between cappuccino and latte are not clearly defined.

6. Title Copy

Xiaohongshu Title:

What does everyone think?

I think it can be used directly.

Commercial Forum Names with a Technological Feel:

These look no different from the names we usually see.

If you need similar serious title-style copy, you can search for it as a reference.

There are also real estate copy in a commercial style.

Positioning for Account Naming Based on Demand:

It also has a bit of its flavor.

7. Slogans

Slogans still require deep insights and concise creative expression.

The above looks quite simplistic, feeling like they can only serve as basic product copy.

8. Story Copy

Some look very smooth.Some still have stiff connections between paragraphs.Some may also have logical gaps.

9. Script Copy

The script is relatively simple. The plot logic and theme still need to be built by oneself.

Similarly, it can provide a rough framework reference.

10. Event Copy

This kind of event promotional copy really feels like it can be used directly after checking.

11. Work Summary Copy

When I can’t come up with words myself, ChatGPT’s flattery can be a bit superficial.

12. Resignation Copy

What I mean is, a hint of sharpness hidden within politeness, a sense of offense amidst courtesy.

13. Character Style Copy

With detailed adjustments and guidance, the copy can become more refined:

It can even write fan circle copy——

14. Fan Circle Copy

Weibo version:

Xiaohongshu version:

Classical poetry version:

Classical Chinese version:

It can even perform civilized language filtering:

……

Overall, for simple copywriting needs, it is indeed useful, but ChatGPT’s copywriting is like its strategies——

basic, structured, needs refinement, not soft enough, and referential

Generally, it is adequately grasping the form, can build a basic framework, and can perform basic content packaging and filling.

In actual use, it needs to be provided with more specific logic, details, and demands, continuously guided to enrich the content.

Otherwise, it may produce a feeling of “it seems to say something, but also seems to say nothing” with empty talk piled up.

This aspect tests the ability to provide a brief.

It can be a text polisher and packager with a massive content library.

At the same time, ChatGPT can produce a smooth passage, solving some formulaic copy like summary reports that do not require strong creativity.

However, overall, the copy is still not soft enough, lacking humanity and smoothness, and the sense of service cannot be fully replaced.

From an innovation perspective——

Some content looks no different from templates seen on Baidu Wenku, with obvious routinization of output content, just presented in a different conversational manner.

Especially for copywriters, in addition to writing skills, the ability to organize and arrange materials, the core is also to feel humanity, life and emotions, output insights, viewpoints, and resonance, to truly move the heart.

Currently, ChatGPT can replace some simple, trivial, and formulaic copy tasks (like Weibo, event copy, etc.), or serve as inspiration and reference materials.(Sometimes the information is not very accurate)

For a copywriter pursuing creativity, impact, and influence——

ChatGPT is more of a tool for promoting progress rather than a fear of being replaced.

(Source: Advertising Copy Circle, Materials sourced from the internet)

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