The Rising Popularity of ChatGPT in Copywriting

Recently, ChatGPT has become extremely popular!
In simple terms, it can not only search, consult information, but also engage in conversations with you, and even write code, create copy, design graphics, and so on.
Moreover, it can also apologize and learn, possibly having a higher emotional intelligence than some people.
Master of Water Dispensing:
The Rising Popularity of ChatGPT in Copywriting
Code on Demand:
The Rising Popularity of ChatGPT in Copywriting
Edit on Demand:
The Rising Popularity of ChatGPT in Copywriting
Netizens say it feels more human than previous artificial intelligence by a long shot.
Especially since it has received——
High Recognition from Influencers:
Bill Gates commented on ChatGPT, stating that the emergence of this artificial intelligence technology has historical significance comparable to the birth of the internet and personal computers.
Elon Musk also said it is frighteningly good.
The Rising Popularity of ChatGPT in Copywriting
Colleagues in Panic:
Baidu is anxious, Google is anxious, and Apple is also said to be anxious.
The Rising Popularity of ChatGPT in Copywriting
Trending Searches Bombarded:
The Rising Popularity of ChatGPT in Copywriting
……
Thus, it has sparked——
Anxiety in the Internet Sector:
The Rising Popularity of ChatGPT in Copywriting
And the——
Fear of Unemployment:
The Rising Popularity of ChatGPT in Copywriting
The Rising Popularity of ChatGPT in Copywriting
And the——
Fermentation of Content:
Dark Humor:
The Rising Popularity of ChatGPT in Copywriting
The Rising Popularity of ChatGPT in Copywriting
The Rising Popularity of ChatGPT in Copywriting
Adding explosive power to the topic.
As a copywriter, it feels like sitting at the workstation while the competition is soaring.
On one hand, there are doubts, and on the other, there is curiosity about how powerful ChatGPT’s copywriting really is.
From the perspective of copywriting work, what content can it produce?
What Level is ChatGPT’s Copywriting?
1. Weibo Copywriting
Promoting a game:
The Rising Popularity of ChatGPT in Copywriting
As long as you provide the key information, it can integrate recommended phrases and even add tags for you.
It feels like it can replace the most basic Weibo marketing copy. Just generate the copy and make simple adjustments.
2. Xiaohongshu Recommendation Copy
Recommending a mascara:
The Rising Popularity of ChatGPT in Copywriting
It starts with “Dear ones,” and can also use emoji.
The Xiaohongshu style is on point, with a friendly tone and the key product descriptions included.
However, the overall tone feels overly passionate, with vague descriptions like “full of charm” that lack specificity.
The Rising Popularity of ChatGPT in Copywriting
The phrase “reminds me of the beautiful memories of reading this book as a child” is quite soft.
Overall, it looks decent.
But upon closer analysis, it is evident that the descriptions of the game product features are not detailed enough, with a lot of empty talk, lacking attractiveness.
If the title could provide more detailed game experiences, the content packaged by ChatGPT should be more specific and rich.
3. WeChat Moments Copy
The Rising Popularity of ChatGPT in Copywriting
It lacks the distinct style of Xiaohongshu and is somewhat similar to Weibo copy.
4. Zhihu Copy
The Rising Popularity of ChatGPT in Copywriting
This Zhihu-style copy provides a very professional logic, making it very comprehensive.
For laymen, the content feels convincingly real.
However, the accuracy of sources and citations still needs careful verification.
5. Store Visit Copy
The Rising Popularity of ChatGPT in Copywriting
The Rising Popularity of ChatGPT in Copywriting
The overall expression logic of the store visit is also in place, looking smooth.
However, the wording needs some optimization, such as saying “discuss” which sounds too formal.
It seems that the person asking did not provide specific product features, so the differences between cappuccino and latte are not clearly defined.
6. Title Copy
Xiaohongshu Title:
The Rising Popularity of ChatGPT in Copywriting
What does everyone think?
I think it can be used directly.
Commercial Forum Names with a Technological Feel:
The Rising Popularity of ChatGPT in Copywriting
These look no different from the names we usually see.
If you need similar serious title-style copy, you can search for it as a reference.
There are also real estate copy in a commercial style.
Positioning for Account Naming Based on Demand:
The Rising Popularity of ChatGPT in Copywriting
It also has a bit of its flavor.
7. Slogans
The Rising Popularity of ChatGPT in Copywriting
The Rising Popularity of ChatGPT in Copywriting
The Rising Popularity of ChatGPT in Copywriting
Slogans still require deep insights and concise creative expression.
The above looks quite simplistic, feeling like they can only serve as basic product copy.
8. Story Copy
The Rising Popularity of ChatGPT in Copywriting
Some look very smooth.Some still have stiff connections between paragraphs.Some may also have logical gaps.
9. Script Copy
The Rising Popularity of ChatGPT in Copywriting
The script is relatively simple. The plot logic and theme still need to be built by oneself.
The Rising Popularity of ChatGPT in Copywriting
Similarly, it can provide a rough framework reference.
10. Event Copy
The Rising Popularity of ChatGPT in Copywriting
This kind of event promotional copy really feels like it can be used directly after checking.
11. Work Summary Copy
The Rising Popularity of ChatGPT in Copywriting
When I can’t come up with words myself, ChatGPT’s flattery can be a bit superficial.
12. Resignation Copy
The Rising Popularity of ChatGPT in Copywriting
The Rising Popularity of ChatGPT in Copywriting
The Rising Popularity of ChatGPT in Copywriting
What I mean is, a hint of sharpness hidden within politeness, a sense of offense amidst courtesy.
13. Character Style Copy
The Rising Popularity of ChatGPT in Copywriting
With detailed adjustments and guidance, the copy can become more refined:
The Rising Popularity of ChatGPT in Copywriting
The Rising Popularity of ChatGPT in Copywriting
It can even write fan circle copy——
14. Fan Circle Copy
Weibo version:
The Rising Popularity of ChatGPT in Copywriting
Xiaohongshu version:
The Rising Popularity of ChatGPT in Copywriting
Classical poetry version:
The Rising Popularity of ChatGPT in Copywriting
Classical Chinese version:
The Rising Popularity of ChatGPT in Copywriting
It can even perform civilized language filtering:
The Rising Popularity of ChatGPT in Copywriting
……
The Rising Popularity of ChatGPT in Copywriting
Overall, for simple copywriting needs, it is indeed useful, but ChatGPT’s copywriting is like its strategies——
basic, structured, needs refinement, not soft enough, and referential
Generally, it is adequately grasping the form, can build a basic framework, and can perform basic content packaging and filling.
In actual use, it needs to be provided with more specific logic, details, and demands, continuously guided to enrich the content.
Otherwise, it may produce a feeling of “it seems to say something, but also seems to say nothing” with empty talk piled up.
This aspect tests the ability to provide a brief.
It can be a text polisher and packager with a massive content library.

The Rising Popularity of ChatGPT in Copywriting

At the same time, ChatGPT can produce a smooth passage, solving some formulaic copy like summary reports that do not require strong creativity.
However, overall, the copy is still not soft enough, lacking humanity and smoothness, and the sense of service cannot be fully replaced.
From an innovation perspective——
Some content looks no different from templates seen on Baidu Wenku, with obvious routinization of output content, just presented in a different conversational manner.
Especially for copywriters, in addition to writing skills, the ability to organize and arrange materials, the core is also to feel humanity, life and emotions, output insights, viewpoints, and resonance, to truly move the heart.
Currently, ChatGPT can replace some simple, trivial, and formulaic copy tasks (like Weibo, event copy, etc.), or serve as inspiration and reference materials.(Sometimes the information is not very accurate)
For a copywriter pursuing creativity, impact, and influence——
ChatGPT is more of a tool for promoting progress rather than a fear of being replaced.
The Rising Popularity of ChatGPT in Copywriting
(Source: Advertising Copy Circle, Materials sourced from the internet)
The Rising Popularity of ChatGPT in Copywriting
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