Understanding Machine Learning in Simple Terms

When it comes to artificial intelligence, the most commonly heard concept by the public is “Machine Learning” (ML). However, articles from a technical perspective can be a bit obscure, making it difficult for product managers (or novice users) to understand. Today, let’s discuss “What is Machine Learning” using the simplest language possible.

1. Three Very Interesting Examples

1. A child thinks that “sharing” means “(interest) receiving harm”..

The above image is a Weibo post by Ma Boyong (which has since been deleted).

Ma Xiaofan often plays with children of the same age in the community. Most adults educate children to understand the importance ofsharing, to let other babies play with their beloved toys. At some point, the babies started saying things like, “This ant was shared by a shoe,” and “My leg fell and was very shared“. It seems that one baby thought this word meant receiving harm, and this usage quickly spread throughout the baby circle…

Interesting, right? 🙂 The word “sharing” has been used by community babies to mean “receiving harm.” Once this usage was employed once, twice, or three times, all the babies learned it.From the result, the meaning of “sharing” has been distorted, but if all humans swapped “sharing” and “hurt/harm,” it might also work… Of course, we can also see that the quality of data samples is crucial.

2. Chick Sexer

Many people may not know that there is a job called “Chick Sexer“:)

Why do we need to determine the sex of chicks? Because in chicken farms, to raise commercial egg-laying hens, only hens are kept; while for meat chickens, although both males and females are needed, if they are mixed, the male chicks grow faster and eat more, which can affect the growth of female chicks. Therefore, to ensure economic benefits, it’s better to raise them separately.

Determining the sex of chicks requires a lot of experience. It is said that experienced workers demonstrate to apprentices, saying, “This one is male! This one is female!…” and then let the apprentices make their own judgments, followed by the master commenting, “This one is not a rooster; it’s a hen! This one is not a hen; it’s a rooster!…” Through continuous (supervised) learning, the accuracy rate of the apprentices improves continuously…

This is such an interesting thing that I specifically looked up related information: Initially, people relied on appearance to determine the sex of chicks. For example, male chicks have larger heads, wider bodies, thicker toes, bigger eyes, loud calls, are lively and active, and have harder bones, while female chicks are the opposite. However, even experienced workers only have an accuracy rate of 80%, which does not meet the needs of livestock production.

Now, the common method used in farms is the “vent sexing method,” which involves turning the chick’s bottom to look at the characteristics of the reproductive organs. The accuracy rate can reach over 98%, and skilled workers can identify up to 1,200 chicks per hour (3 seconds per chick, impressive), with a mortality rate of less than 0.5%.

For more interesting information, check out:

• “Chick Sexer: Watching 50,000 Chick Bottoms in a Night and Earning 6 Cents per Chick; Would You Like to Do This Job?”“

• “Mysterious and Elusive: How to Quickly Distinguish Chick Sex?”“

3. Distinguishing Enemy from Friend Aircraft in World War II

During World War II, when two military fighter jets fought in the air, the defending side had anti-aircraft guns on the ground. At this time, distinguishing between enemy and friendly aircraft was a matter of life and death. Before the invention of specialized electronic devices like the “Identification Friend or Foe (IFF)” system, people could only rely on their eyes (visual identification), such as observing the appearance of the aircraft and the pilots’ operating habits.

Thus, the anti-aircraft gunners also needed experienced personnel to cooperate or train, pointing out which aircraft was an enemy and which was friendly, improving their identification accuracy through continuous learning.

This area is professional, so I won’t elaborate further. Here are two related reading links:

• “Zhihu – How Do Fighter Jets Distinguish Between Enemy and Friend” https://www.zhihu.com/question/36086173

• “Zhihu – How to Distinguish Between Enemy and Friend in Large-Scale Warfare” https://www.zhihu.com/question/33280351

In summary, I hope that through these three examples, everyone can have a perceptual understanding of “Machine Learning”.

By the way, if you can describe “What is Machine Learning” in your own words, feel free to let me know. I look forward to your amazing answers :）

2. Definition of Machine Learning

There are various versions online, and here are three:

1. Machine learning is a research field that can enable computers to learn and work autonomously without relying on predetermined coding instructions. —Arthur Samuel

2. Machine learning is the study of computer algorithms that can automatically improve through experience. —Baidu Encyclopedia

3. Machine learning is an interdisciplinary field that encompasses knowledge of probability theory, statistics, approximation theory, and complex algorithms, using computers as tools and aiming to effectively improve learning efficiency by simulating human learning methods in real time and structuring existing content into knowledge. —Baidu Encyclopedia

3. The Essence of Machine Learning

There are various statements on Zhihu for everyone’s reference:

1. The essence of machine learning is spatial search and function generalization.

2. Summarizing the past, predicting the future.

3. The essence of machine learning is pattern recognition. One part can be used for prediction (supervised learning, unsupervised learning), while another part is directly used for decision-making (reinforcement learning).

4. Essentially, it is about using data to guess a complex function, with the complexity of the function determined by the complexity of the model, involving optimization problems related to solving model parameters.

5. The process of machine learning and biological learning should essentially be the same. I believe the essence is mapping.

4. Layman’s Understanding of Machine Learning

Among the various interpretations I have seen, the most straightforward explanation comes from Professor Zhang Jiang of the School of Systems Science at Beijing Normal University and founder of the Zhizhi Club — Machine learning is the inverse problem of computation (inverse operation).

Let me explain —

What is computation? From the above image, we can see that computation is about providing input to get output. The process of calculation is the program, which is the expression y=x²+x in the image.

So what is machine learning? It is about reversing the computation: given input-output pairs, through machine learning, we obtain the model, which is to find out what the expression is.

5. Example Explanation – Linear Regression

In the above image, given the prices of a certain product in certain months from 2012 to 2017, we hope to predict the price of that product in a certain month of 2018.

Prediction Model: Choose a certain model (in the image, it is y=a*t+b; of course, it can be more complex, but let’s use the simplest example for now) and hope to cover as many points as possible.

Learning (Training) Process: By continuously adjusting parameters (a, b), we search for a line with the smallest error.

Prediction: Based on the optimal model y=a*t+b, we can “predict” the estimated price of that product for a certain month in 2018.

Testing: By comparing the predicted values with the actual values, we can get the testing error (also known as generalization error, represented by the orange line in the image); correspondingly, during the training process, the error between the predicted values and the training data is called training error (represented by the white line in the image).

6. The Process Above Can Also Be Considered as “Fitting”

Fitting is explained in Baidu Encyclopedia as: Given several discrete function values of a certain function {f1, f2,…, fn}, by adjusting several undetermined coefficients f(λ1, λ2,…, λn) in that function, to minimize the difference between that function and the known point set (in the least squares sense).

Another layman’s explanation: Fitting is like following a template; it can present a desired result but cannot explain the reason (there are no clear logical rules); for example, a person may be very good at painting or swimming, but they cannot clearly explain how to paint or swim. In summary, it doesn’t matter if it’s a white cat or a black cat; as long as it catches mice, it’s a good cat!

7. Another Interesting Example — Face Reading

In a sense, this image — face reading — is also a kind of machine learning process. Perhaps ancient people discovered through a lot of observations that people with certain facial features tend to have certain personalities or destinies, and then they distilled a set of rules to pass on to future generations.

8. The Relationship Between Machine Learning and Deep Learning

As shown in the image, artificial intelligence is a technological field, the broadest concept; machine learning is a method from a technical perspective.

According to different learning methods, machine learning can be divided into supervised learning, unsupervised learning, semi-supervised learning, reinforcement learning, transfer learning, and so on. Depending on whether neural networks are applied, machine learning can be divided into machine learning that applies neural networks and machine learning that does not.

Furthermore, for machine learning that applies multi-layer neural networks, we refer to it as deep learning. — In other words, from this perspective, deep learning is a subset of machine learning, not a parallel relationship. This conceptual distinction should be noted. Let’s repeat: Machine learning that applies multi-layer neural networks is called deep learning; they are a subset relationship, not a parallel relationship.

9. Summary of Layman’s Understanding of Related Concepts

1. Machine Learning — The inverse problem of computation (example: linear regression).

2. Deep Learning — Machine learning that applies multi-layer neural networks.

3. Supervised Learning — Needs “labels” to act as teachers (example: tumor diagnosis).

4. Unsupervised Learning — The machine learns without being told the standard answers (for example, revealing personalities).

5. Reinforcement Learning — Learning by doing (individual/environment, action, feedback, plan; can self-play) (example: AlphaGo).

6. Transfer Learning — Learning by analogy (example: analyzing poverty in Africa using night vision images + street view images).

7. Feature Learning — Automatically learning features (CRUD) (example: tumor diagnosis).

8. Bayesian Learning — Forming concepts from just one example (example: learning to write).

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Function	Consultation: 15801556781
Mini-program Basic Configuration	appid, secret
WeChat Payment	Enable WeChat payment for mini-program, configure merchant number
Store Template Message (One-click Add Configuration)	Order success notification, order cancellation, delivery, refund, information submission success notification, registration failure notification, account change notification, review result notification
Distribution Template Message (One-click Add Configuration)	Withdrawal success, failure, review status notification
Template Message Sending Test	Add test users (up to three)
One-click Publish Mini-program	One-click upload to WeChat for review and release from the mall backend
Mall Settings (Basic Settings)	Custom mall name
Unpaid Order Timeout Setting (Automatically delete orders after timeout)
Receiving Time (Time from delivery to automatic confirmation of receipt)
After-sales Time (Calculated from confirmation of receipt)
Select Payment Method (Online Payment | Cash on Delivery | Balance Payment)
Delivery Method (Express or Self-pickup | Express Only | Self-pickup Only | Same City Delivery)
Balance Function (Mall Balance)
Mall Settings (Express Bird Interface Settings)	Real-time logistics tracking
Mall Settings (Points Settings)	Custom user points usage rules
Mall Settings (Guide Users to Add to My Mini-program)	Set on|off, customize guide icon color, text content
Mall Settings (Other Settings)	Contact for product negotiation (customer service | contact number | external link customer service)
Verify Phone Number (No verification | Verify mainland phone numbers)
Home Page Forwarding Settings (Customize forwarding title, icon)
Mall Settings (Display Settings)	Display purchase record box on the home page
Mall Evaluation Display
Mall Product Sales Volume Display
Member Price Display
Distribution Price Display
Home Page Authorized Phone Number Display
Manual Authorization Phone Number Display
Associated Public Account Component Display
Member Registration Mark Display
Mall Settings (Icon Settings)	Quick Navigation (Set on|off, customize icon)
Jump to Mini-program (Set on|off, customize icon)
Online Customer Service (Set on|off, customize icon)
Customer Service External Link (Set on|off, external link, customize icon)
Return to Home Page (Set on|off, customize icon)
One-click Dial (Set on|off, edit contact number, customize icon)
One-click Navigation (Set on|off, edit address, customize icon)
SMS Notification	Set on|off
Support adding multiple SMS receiving phone numbers
User Order Payment Reminder (Merchant)
Order Refund Reminder (Merchant)
Send SMS Verification Code Settings (Needed for manual binding of phone numbers)
Distributor Becomes Captain Reminder (Merchant)
Email Management	Email reminder settings on|off
Support adding multiple recipient email addresses
Freight Rules	Support adding|deleting multiple freight rules
Support charging by weight (first weight, additional weight, area selection); by piece (first piece, additional piece, area selection)
Free Shipping Rules	Support adding|deleting multiple free shipping rules (edit name, free shipping amount, free shipping area)
Electronic Waybill	Set sender name, phone number, area, address
Receipt Printing	Support 365 cloud printing, Yilian cloud-K4, Feige printer, Jiabo cloud printing
Custom Number of Printed Copies
Set printing specifications on|off
Set printing method (order, payment, confirm receipt)
Area Allowed to Purchase	Set on|off
Add Allowed Purchase Area (set to district and county)
Starting Rules	Set on|off
Select Area to Set Starting Amount
Return Address	Edit name, contact information, detailed address
Mall Upload Settings	Set storage location (local server, Alibaba Cloud OSS, Tencent Cloud COS, Qiniu Cloud storage)
Public Account Configuration	One-click add public account template message
Send new order notifications to administrators, distributor residency application notifications, distributor withdrawal notifications, multi-merchant residency application notifications, and product listing application notifications from resident merchants, order cancellation application notifications, order after-sales application notifications, custom form notifications
Support adding multiple administrators
Carousel	Custom upload carousel images, set jump links
Navigation Icon	Custom upload icons, edit navigation names, set navigation links
Image Cube	8 styles available for visual selection
Support different images with different jump links
Navigation Bar (Top, Bottom)	Custom text, background color, icon
Home Page Layout	Custom drag-and-drop layout
Available Modules (Search Box, Carousel, Navigation Icon, Video, Announcement, Topic, Coupon Center, All Product Categories, Single Category, Image Cube, Recommended Good Stores, Appointment, Group Purchase, Seckill)
User Center DIY	Support customizing header background, regular member icon, regular member background image, header style
Support customizing menu names and icons
Support selecting menu bar styles (list/grid)
Order Form	Support adding single-line text, multi-line text, date selection, time selection, single choice, multiple choice, image upload
Page Management	Support obtaining QR codes and paths for basic mall pages, marketing pages, and order pages
Support customizing page title settings
Copyright Settings	Support custom editing of bottom copyright text, icons, links
Custom Poster	Support custom product posters, distribution posters, topic posters
Product Management	Add products (custom edit product name, image, price, stock, product details)
Support adding multiple specifications (support batch setting stock, price, product number, weight, image)
Support setting product price as negotiable (call/online customer service)
Support setting product purchase limit
Support setting product points awarded, maximum redeemable points, and coupon giveaways
Support setting free shipping for single items or total amount
Support setting freight specifications
Support separate distribution (custom distribution commission)
Support enabling/disabling member price
Support enabling separate member price
Support adding/deleting/shelving/unshelving products
Support bulk editing (delete/shelve/unshelve/set freight/set limit/add to quick purchase/remove quick purchase/add negotiable price/remove negotiable price)
Support filtering products (all/on sale/sold out)
Product Categories	Support first/second/third-level categories
Support custom editing of category names, icons
Support adding category advertisements (custom setting images, links)
Support three category style options (sidebar display, no sidebar display, product list mode)
Support custom setting of total number of category products displayed, number of products displayed per row
Support transferring product categories
Quick Purchase	Complete product addition to cart and directly proceed to checkout on the quick purchase page
Product Recommendations	Support enabling/disabling product recommendation status
Support displaying recommended products on product details page, order completion page, after review page
Custom number of recommended products displayed on product details page
After order completion, add recommended products on the review page
Product Services	Custom edit service content
Taobao CSV Upload	Quickly upload Taobao product CSV files obtained from Taobao Assistant and other sources to the mall
Material Management	Upload images, videos, support editing names and categorizing
Area Allowed to Purchase	Set area allowed to purchase for products
Order List	Statistics on order time, ordering user, order number, ordered products, quantity, amount, payment method, delivery method, recipient, delivery address, order status
Support modifying prices for unpaid orders in the background
Support background delivery/verification
Support printing receipts
Support adding order remarks
Support forcibly canceling orders
Support filtering display (time/order number/order type/order status)
Support bulk exporting orders (platform, order number, ordering user, product name, specifications, quantity, cost price, recipient, recipient phone number, recipient address, total amount, actual payment, shipping fee, order time, payment method, order status, store, verifier, payment state, payment time, delivery state, delivery time, receipt state, receipt time, remarks/forms, buyer messages, merchant remarks)
After-sales Orders	Process after-sales orders (agree to return/refund, refuse return/refund)
Support filtering display (time/order number/order status)
Support bulk exporting (platform, order number, ordering user, product name, specifications, quantity, cost price, recipient, recipient phone number, recipient address, merchant remarks, after-sales type, refund amount, application reason, application after-sales time, after-sales status, user delivery express company, user delivery express number)
Delivery	Support importing templates for bulk delivery/split delivery
Evaluation Management	Support adding customer evaluations
Support replying to customer evaluations
Support deleting customer evaluations
Support hiding customer evaluations
Support adding template for bulk replies
User List	Member level/nickname/phone number filtering display
Display user avatar, nickname, phone number, member type, number of orders, number of coupons, number of vouchers, balance, points, join time
Support adding users to blacklist
Support modifying user member level
Support modifying user referrer
Support bulk exporting (platform, platform identifier ID, user ID, nickname, bound phone number, contact information, remarks, join time, member identity, number of orders, total number of coupons, total number of vouchers, points, balance, total consumption)
Verifier Management	Support adding verifiers (set verifier’s store)
Support searching verifiers by nickname
Statistics on verifier’s order verification count, total amount verified, number of vouchers verified
Support deleting verifiers
Support modifying verifier’s store
Member Levels	Support adding multiple member levels
Support setting different discounts for different member levels
Support automatic upgrading of member level after spending a certain amount
Support purchasing membership (price customizable)
Support enabling|disabling|deleting member levels
Balance Records	Statistics on user mall balance, recharge/expenditure records
Support filtering records by time, key content
Support bulk exporting balance records
Member Purchase Records	Statistics on order number, nickname, payment amount, purchase situation, payment time
Support filtering records by time, key content
Support bulk exporting member purchase records
Points Records	Statistics on user nickname, points income and expenditure, recharge/consumption description, recharge time
Support filtering records by time, key content
Support bulk exporting points records
Distributor Statistics	Statistics on distributor’s avatar, nickname, name, phone number, withdrawable amount, total commission, referrer, number of subordinate users, status, application time
Support approving/refusing distributor applications
Distribution Order Statistics	Statistics on order information, recipient, actual amount paid, distribution status, distribution situation (commission generated, distributors who received commission)
Support filtering orders by time, key content
Support bulk exporting order data (platform, order number, ordering user, product name, specifications, quantity, product number, cost price, recipient, recipient phone number, recipient address, total amount, actual payment, shipping fee, order time, payment method, order status, payment state, payment time, delivery state, delivery time, receipt state, receipt time, remarks/forms, buyer messages, merchant remarks)
Withdrawal of Distribution	Statistics on withdrawal application users, withdrawal method, withdrawal amount, withdrawal status, withdrawal time
Support automatic/manual withdrawal (offline withdrawal)
Support approval/refusal of withdrawal applications
Support bulk exporting withdrawal data
Distribution Settings	Support enabling|disabling|first-level|second-level|third-level distribution
Support internal purchase by distributors (distributors receive rebates for their own consumption)
Ways to become a subordinate (first click link, first order, first payment)
Conditions to become a distributor: no conditions (needs review), application (needs review), no review needed
Support automatic becoming a distributor after spending a certain amount
Support settings for becoming a distributor through purchasing specified products|any products
Distribution commission settings support percentage/fixed amount
Withdrawal methods supported: automatic transfer, WeChat withdrawal, Alipay withdrawal, bank card withdrawal, balance withdrawal
Support setting minimum withdrawal amount
Support setting daily withdrawal limit
Support setting withdrawal fee
Custom distributor application page (background image, application agreement, user notice)
Distribution Center Page Customization	Distribution center icon, name, text customization
Articles	Custom edit content, upload images
Topic Categories	Add topic categories
Topic Category Status On|Off
Modify|Delete Topic Categories
Topics	Add new topics
Topic List Layout Options Support Large Image Mode/Small Image Mode
Custom Upload Topic Cover Image
Custom Topic Share Title, Share Image
Join Selected On|Off
Support setting virtual reading volume, virtual collection volume
Topic Details Support Text, Image
Support Topic Sorting Display
Support Modify|Delete Topic
Background Support Classification, Key Content Search Topics
Videos	Support adding|deleting videos
Support local upload, link to Tencent Video
Support custom video cover image
Support setting video sorting
Store Management	Support adding|deleting stores
Support setting default store
Custom Edit Store Name, Contact Number, Store Address, Rating, Description
Coupons (Discount Coupons)	Support adding|deleting|modifying coupons
Custom Edit Coupon Name, Discount Amount
Support setting specified product categories/specified products/universal
Support setting minimum consumption amount
Coupon Validity Period Supports Setting Valid for N Days After Receiving/Time Period
Support setting number of coupons to be received
Support sorting display
Receiving Method Supports Member Exclusive/Receiving Center
Support actively issuing coupons to users in the background
Support sharing the mall, where the system automatically issues coupons
Support automatically issuing coupons after purchasing and paying
Support new users receiving coupons automatically upon first login
Cards	Support adding cards (automatically issued to users after placing an order)
Custom Edit Card Name, Icon, Content
Support setting card validity period (valid for N days after receiving, time period)
Support setting number of cards that can be issued
Recharge	Support adding|deleting|modifying recharge plans
Custom Edit Recharge Name
Support custom setting of payment amount, bonus amount, bonus points
Operation Tutorial	Click to view operation document link
Tutorial Settings	Set tutorial on|off, modify tutorial link
Basic Settings	Custom settings for employee management login page LOGO, copyright information, copyright link
Role List	Support setting multiple roles (assign different operational permissions to different roles)
Employee List	Support exclusive login link for employees
Support adding multiple employee management accounts (custom account names, passwords, roles)
Support deleting employee management accounts
Support modifying employee management account passwords
Operation Records	Employee operation records
Data Overview	Statistics on mall users, product numbers, order numbers, pending delivery orders, and rights protection orders
Statistics on sales situation (paid order numbers, paid amounts, number of payers, number of items)
Support filtering mall data by time
Statistics on mall product purchasing power TOP ranking (top 100)
Statistics on mall user purchasing power TOP ranking (top 100)
Distribution Ranking	Support filtering ranking based on the number of direct subordinates, total subordinates, distribution order quantity, total commission, cumulative commission, and withdrawn commission
Support searching distributor names or IDs to query the number of subordinate users, total subordinate users, distribution order quantity, total commission, cumulative commission, and withdrawn commission
Mall Sales Reports	Statistics on total transactions (number of paid orders, number of paid items, number of payers, payment amount)
Statistics on today’s real-time transactions (number of paid orders, number of paid items, number of payers, payment amount)
Support filtering sales data by time
Support statistics on all orders, bargain orders, appointment orders, seckill orders, group purchase orders
Support exporting all data
Store Sales Reports	Statistics on total transactions in each store (number of paid items, number of payers, payment amount)
Statistics on real-time transactions in each store (number of paid items, number of payers, payment amount)
Support filtering sales data by time
Support exporting all data
Points Income and Expenditure	Statistics on points income and expenditure data
Support exporting reports
Support filtering statistics by time
Coupon/Card Issuance Statistics	Statistics on total coupons issued, total used, total unused, total expired
Statistics on total cards issued, total used, total unused, total expired
Support filtering statistics by time
Plugin Data Statistics	Bargain (product name, activity price, initiator count, participant count, minimum product count, ongoing activity count, successful activity count, failed activity count, payer count, paid items count, payment amount, activity status)
Multi-Merchant (Total transactions of each store, real-time transaction data)
Fission Red Packet (activity time, activity name, required participants, initiator count, participant count, successful number of initiators, total number of coupons issued, total amount of coupons issued, status)
Appointment (product name, payer count, paid items count, payment amount)
Group Purchase (group purchase product name, group number, number of people who formed a group, group formation rate, payer count, paid items count, payment amount, status)
Seckill (seckill time, product name, payer count, paid items count, payment amount, status)
Step Challenge (activity date, activity name, challenge steps, number of participants, number of successful challenges, total prize pool, vitality coin consumption for registration)
Step Redemption (redeemed steps, number of participants, number of redeemed products, redemption amount/vitality coins)
Lucky Draw (product name, activity time, number of invited people, number of participants, number of lottery ticket codes, status)
Points Mall (number of people redeeming products, number of redeemed products, number of redeemed coupons, redemption amount/points)
Support report export
Sign-in Settings	Enable|Disable
Sign-in Reminder (Enable|Disable)
Set sign-in reminder time
Custom sign-in reward points/balance (daily sign-in reward)
Extra rewards for continuous sign-ins (sign-in period unlimited/weekend or month-end)
Support setting multiple continuous sign-in rules
Cumulative sign-in rewards (points/balance)
Support setting multiple cumulative sign-in rules
Template Messages	One-click add clock-in reminder template messages
Custom Sign-in Page	Custom font color, button color, dividing line color, background color, icon
Template Editing Management	Support saving multiple renovation templates
Home Page Supports Adding Components (Search, Navigation Icon, Carousel Ad, Announcement, Topic, Related Links, Image Ads, Video, Products, Stores, Copyright, Sign-in, User Information, Order Entry, Map, WeChat Official Account, Custom Form, Coupons, Countdown, Recommended Good Stores, Group Purchase, Appointment, Seckill, Bargain, Points Mall, Lucky Draw, Blank Block, Traffic Master Ads, Pop-up Ads, Quick Navigation)
Search Box Color, Text Customization Settings
Navigation Icon Custom Background Color, Text Color, Display Rows
Carousel Ad Height Customization
Announcement Custom Settings Name, Content, Icon, Text Color, Background Color, Pop-up
Topic Supports Simple Style/List Style
Related Links Custom Title Text, Color, Icon, Arrow Toggle
Image Ads Support Custom Hot Zones
Product Category Display (On|Off)
Custom Add Product
Product Display Style Supports List Mode/Left and Right Sliding/One per Row/Two per Row/Three per Row
Product Cover Image Width and Height Ratio Supports 1:1/3:2
Display Product Name, Price, Purchase Button (On|Off)
Purchase Button Style Supports Shopping Cart/Plus Sign/Text
Product Badge Customization
Custom Form Content Supports Single-line Text, Multi-line Text, Date Selection, Time Selection, Single Choice, Multiple Choice, Image Upload
Coupon Image Customization
Recommended Good Stores Product Display (On|Off)
Custom Add Display Stores for Recommended Good Stores
Custom Add Products for Group Purchase, Appointment, Seckill, Bargain, Points Mall, Lucky Draw
Custom Add Purchase Button Color for Group Purchase, Appointment, Seckill, Bargain, Points Mall, Lucky Draw
Product Display Style for Group Purchase, Appointment, Seckill, Bargain, Points Mall, Lucky Draw Supports List Mode/One per Row/Two per Row
Product Cover Image Width and Height Ratio for Group Purchase, Appointment, Seckill, Bargain, Points Mall Supports 1:1/3:2
Display Product Name, Purchase Button for Group Purchase, Appointment, Seckill, Bargain, Points Mall, Lucky Draw (On|Off)
Purchase Button for Group Purchase, Appointment, Seckill, Bargain, Points Mall, Lucky Draw Supports Shopping Cart/Plus Sign/Text
Product Badge Customization for Group Purchase, Appointment, Seckill, Bargain, Points Mall, Lucky Draw
Blank Placeholder Height Customization
Pop-up Ad Settings (Enable|Disable)
Pop-up Ad Image, Link Customization
Pop-up Ad Supports Setting for Each Time/Only First Time
Quick Navigation Settings (On|Off)
Quick Navigation Uses Mall Settings (On|Off)
Quick Navigation Custom Navigation Style, Return Home Icon, Mini-program Customer Service Icon, One-click Dial, Web Link, Jump to Mini-program, Map Navigation
Custom Pages	Support saving multiple custom pages
Custom Page Title, Template
Display Navigation Bar, Navigate to Corresponding Template (Support Adding Multiple Template Navigation)
Set as Home Page
Authorization Page	Set Enable|Disable
Custom Upload Image
Custom Division of Authorization Button Hot Zone
Form Submission Information	Filter form information by date
Form Data Batch Export
Basic Settings	Distribution, SMS Reminder, Email Reminder, Receipt Printing (On|Off)
Payment Methods (Online Payment, Cash on Delivery, Balance Payment)
Delivery Methods (Express or Self-pickup, Only Express, Only Self-pickup)
Bargain Product Poster Customization
Carousel	Add Carousel
Product Management	Add|Delete|Modify Product Information
Set Separate Distribution Price
Batch Edit Delete/Shelve/Unshelve/Set Limit/Set Freight
Order Management	Batch Export Orders
Background Delivery
Print Receipts
Add Remarks
Force Cancel Orders
Bargain Information	List all bargains, ongoing bargains, successful bargains, failed bargains
Display Bargain Users, Product Selling Price, Minimum Price, Current Price, Bargain Participants, Bargain Status
Basic Settings	Distribution, SMS Reminder, Email Reminder, Receipt Printing, Area Allowed to Purchase (On|Off)
Payment Methods (Online Payment, Cash on Delivery, Balance Payment)
Delivery Methods (Express or Self-pickup, Only Express, Only Self-pickup)
Group Purchase Product Poster Customization
Template Messages	Group Purchase Success/Failure Notifications
Product List	Add/Delete/Modify Group Purchase Products
Set Separate Distribution Price for Group Purchase Products
Set Separate Member Price for Group Purchase Products
Step Group Purchase Settings
Group Leader Discount Price Settings
Group Purchase Product Solo Purchase On|Off
Join Hot Sale On|Off
Batch Edit Delete/Shelve/Unshelve/Set Limit/Set Freight/Join Hot Sale/Remove Hot Sale
Product Categories	Add/Delete Sales Categories
Product Management	View Merchant, Merchant Shelving Products, Apply for Shelving Products
Merchant Shelving Application Review (Agree/Reject)
Product Shelving/Unshelving
Product Sorting
Product Deletion
Batch Shelving/Unshelving/Deleting/Setting Limits/Setting Freight
Product Filtering	All/On Sale/Sold Out