How Generative AI Shapes Intelligent Advertising Production
The paper is published in “Advertising Research” (“Modern Advertising” Journal), 2024, 21(12): 16-25. Wang Fei Researcher at the Research Center for Journalism and Social Development, Renmin University of China, Professor in the Department of Advertising and Media Economics, and Director of the Modern Advertising Research Center Li Siqi Doctoral student of the 23rd cohort at … Read more