ReRank: The Betrayer and Reshaper of the Ad Recommendation Algorithm Ecosystem

ReRank: The Betrayer and Reshaper of the Ad Recommendation Algorithm Ecosystem

Author: Huang Chongyuan “Data Insect Nest” Total 23138 words Cover image ssyer.com “ In recommendation systems or computational advertising, ReRank blatantly disrupts the sequence generated by recall, coarse ranking, and fine ranking, yet claims to act in the greater interest. This is a very interesting phase of the algorithm, full of fun and, of course, … Read more

How Generative AI Shapes Intelligent Advertising Production

How Generative AI Shapes Intelligent Advertising Production

The paper is published in “Advertising Research” (“Modern Advertising” Journal), 2024, 21(12): 16-25. Wang Fei Researcher at the Research Center for Journalism and Social Development, Renmin University of China, Professor in the Department of Advertising and Media Economics, and Director of the Modern Advertising Research Center Li Siqi Doctoral student of the 23rd cohort at … Read more