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At the recently concluded GTC 2023 conference, Nvidia CEO Jensen Huang repeatedly emphasized a point: the “iPhone moment” of AI has arrived. If you don’t want to be disrupted, you must take the lead in“disrupting” others.
The design industry has been significantly impacted and disrupted by this wave of AI. Many AI-assisted design tools have already been applied in commercial fields. Moreover, with the addition of more AI tools, many commercial design processes have become simpler and more efficient. Once you master AI tools, it seems that making money becomes easier?
If you can’t beat them, join them! Want to know which mainstream AI-assisted design tools are available and where they have been applied in commercial fields? Keep reading!
Midjourney is an almost all-encompassing “text-to-image” website, with a resource library that contains a vast number of materials and tools used across various industries and fields; it is also extremely easy to use—it’s no exaggeration to say that if you have experience with scientific internet access, you can get started in two minutes.
Midjourney Creation Interface
With Midjourney, you only need to provide a few text descriptions, and within seconds, you can quickly obtain works such as interface design, app design, product creative design, architectural renderings, style illustrations, commercial photography, etc. The creativity and completeness of these works are exceptionally high. Let’s take a look at the output effects:
Quickly generating e-commerce advertisements:
Product Packaging Design:
App and Interface Design:
Stylized Illustration Design:
It can also generate multiple renderings at once after entering commands in Midjourney:
The previously criticized “inability to draw hands” and other hard issues have been greatly improved in the recently updated v5 version. I must say, the evolution speed of AI tools is incredibly fast.
2. Stable Diffusion
Stable Diffusion is another currently popular text-to-image tool. Unlike Midjourney, which only has an online version, Stable Diffusion can be used locally, and the software is more stable. It has a higher level of detail control over images, allowing you to use more complex commands to achieve more controllable poses, models, and even train your own models.
This is the operation interface of Stable Diffusion:
Moreover, Stable Diffusion also generates images very efficiently. After inputting accurate text descriptions and parameters, you can generate multiple high-quality images in seconds, which is the main reason for its success in commercial applications.
In terms of generating renderings, Stable Diffusion is on par with Midjourney:
In fields such as game design and film design, where artistic visual effects are more prominent, Stable Diffusion has already shone brightly. For example, on film sets, directors can arrange lighting positions based on atmosphere images created by Stable Diffusion, improving shooting efficiency:
Stable Diffusion is also used in film post-production, such as quickly compositing studio shots:
Combining motion capture and modeling technologies, quickly generate virtual characters:
In the field of game design, whether it is concept art design or 3D model design, Stable Diffusion can efficiently produce multiple solutions based on project requirements. For example, promotional concept images:
For instance, concept atmosphere images:
For example, game interface interaction design:
Advice: Designers really need to learn how to use Stable Diffusion, or you will soon be replaced by designers who know how to use Stable Diffusion!
You may not know yet, but many copywriters around the world have become heavy users of ChatGPT (see today’s push No. 3 “ChatGPT Crashed! Global Outage for Over 12 Hours, Workers Suffered”)
ChatGPT is a language model with advanced neural network and machine learning technology. You just need to learn how to ask questions to ChatGPT, which means mastering the prompts that are often mentioned online, and you will gain a powerful planning assistant.
For designers, using ChatGPT for storyboard design, script design, title design… is a piece of cake. You can even use it to assist you in writing prompts—using magic to defeat magic is nothing more than that.
Using ChatGPT, you can quickly write a script in a few seconds
The more it is trained, the higher the script quality will be.
I have also prepared a small resource package for everyone, which is a summary of some successful prompts used for Midjourney by a foreign ChatGPTer. You can click“Read Original” to ask the customer service lady to receive it (it is all in English, so everyone should save it first and then use translation software).
4. Gen-2
If the text-to-image tools Midjourney and Stable Diffusion introduced earlier have already refreshed your cognition, then the Gen-2 just launched by Runway will likely reshape your understanding to a catastrophic level. This is an incredibly powerful text-to-video tool.
Runway Gen-2 Introduction Video @YouTube
Yes, with Runway’s Gen-2, you can generate a movie from any image, video, or text. Any style is possible, sci-fi, punk, animation, 3D… limitless!
Take a look at the video made by users using Gen-2; can you imagine this is a work created from one person, one sentence, one image, in three seconds?
Besides text-to-video, image-to-video, and text+image-to-video, Gen-2 can also achieve video stylization (for example, turning ordinary footage into Hollywood special effects style), modifying the shape of objects in the video (like turning a golden retriever into a spotted dog in seconds), and more. Even seasoned professionals in the film industry have to say, “crazy…”
Currently, the Gen-2 model is not yet officially open to users, but it is expected to be released publicly in a few weeks.
For designers, in a few weeks, many of your repetitive and lengthy tasks can be replaced by Gen-2; for beginners, this is undoubtedly the best entry point, as the breakthrough in technology and tools has greatly narrowed the gap between novice designers and experienced designers.
Amidst the siege of AI tools, Adobe has also launched a new generative AI model collection called Adobe Firefly. This helps designers who have been accustomed to Photoshop for years to achieve more personalized creativity in the “most convenient” way.
Through some simple examples, we can see the powerful capabilities of Adobe Firefly: for example, transforming a spring landscape into a winter scene with a single sentence, or randomly drawing a line on the grass and telling Firefly it is a river, and it will automatically generate the river.
Adobe Firefly can also turn a dog’s fur into a brush, helping the dog change its hairstyle, or assist users in designing artistic fonts and generating a word or sentence. In addition, Firefly can also place designed headphones into a scene to generate product display images…
So, for designers, being integrated into Photoshop indeed makes it more convenient to use. From this perspective, Adobe Firefly is certainly one of the design assistance tools that designers must understand in the current commercial field.
After reading so much, are you dazzled?
To be honest, the AI wave has swept across the global design field, making design processes simpler. Techniques that used to take years to learn can now be mastered in months or even weeks with the introduction of AI-assisted tools, allowing you to directly commercialize and earn money.
Mars has just launched a series of professional courses that include AI-assisted design. Due to the high hardware and graphics card requirements of AI software, we also provide high-performance computers, hardware, and systems for students, so everyone can personally experience the true AI design and teaching process at Mars, quickly master AI assisted design, accelerate entry into the industry, and accelerate growth~
If you think this article is useful, please click “Looking” to support it.
If you want to know what courses we offer that incorporate AI-assisted design tools, please click “Read Original” to ask the customer service lady.
If you want to learn more about design tools and AI usage tips, welcome to follow my next article “These AI Tools, Don’t Let Your Boss See Them!”, let’s explore new fields in design together!
We are facing a new technological storm
Click “Read Original” and reply “P” to receive the Prompts file
You understand
