OpenAI’s launch of Sora seems more like a preview version, and the public is still finding it difficult to gain a comprehensive understanding of the model’s advantages and disadvantages. OpenAI has stated that Sora is currently only accessible to specific groups, such as designers and filmmakers, to gather feedback for improving the model. The company has not disclosed the training data for the Sora model or specified when it will be available to the public.
Some analysts believe that Sora highlights the profound impact of advancements in artificial intelligence technology on real life and traditional industries. The significant growth potential of AI in video generation opens doors for reshaping new business models in the film and television industry, while it may also disrupt the existing film and television industry.
This short video, which is realistic, colorful, and atmospheric, was entirely generated by the AI system Sora.
On the second day after Sora’s launch, the stock price of Adobe, a company specializing in image processing and video production software, dropped by more than 7%.
Hollywood faced its first industry-wide strike of writers and actors in 63 years last year, as some jobs in the industry may be replaced by AI. The emergence of Sora has made this threat more immediate and tangible.
What Are the Risks Associated with Sora?
OpenAI wrote in the title of its Sora technical report that video generation models are “world simulators.” If the world can be simulated, then where is the boundary between true and false? Many industry insiders are worried that Sora will promote “deepfake” technology. Farid, the associate dean of the School of Information at UC Berkeley, stated: “When news, images, audio, and video—anything—can be forged, then in that world, nothing is real.”
In response to concerns about forgery, OpenAI stated that when the product is genuinely launched to the public, it will ensure that generated videos include source metadata and will launch tools to detect the authenticity of videos. OpenAI also promised that safety measures will be taken before using Sora in products, including adversarial testing of the model by experts in areas such as misinformation, hate content, and bias to assess harm or risk; verifying and rejecting text input prompts that include extreme violence, sexual content, hate images, and others’ IP.
However, OpenAI admits that even with extensive research and testing, “we cannot predict all the beneficial ways people will use our technology and all the ways they will misuse it.”
Artificial intelligence has undergone six to seven decades of development and is now widely applied in technological innovation, cultural industries, and industrial manufacturing. The improvement of computing power and reduction in costs have also brought general artificial intelligence closer to ordinary people.
It is foreseeable that in the near future, artificial intelligence will be ubiquitous, pushing information skills from digitalization and networking into a fully intelligent era. In a sense, the utilization of artificial intelligence will create new disparities and digital divides between countries, institutions, and even individuals, propelling humanity from agricultural civilization and industrial civilization toward digital civilization. Therefore, the ability to fully learn and utilize artificial intelligence will lead to differentiation among humans and could have a huge impact on human civilization.
Disruptive innovations continue to emerge in the technology sector, and how to achieve a balance between embracing technological progress and ensuring social safety is receiving increasing attention from all sectors.
“Data acquisition + application methods” are the two major issues in AI regulation. Reasonable and legal data acquisition is crucial for artificial intelligence, and the application methods of artificial intelligence must fully comply with ethical rules. Currently, some artificial intelligence technologies indeed challenge traditional moral ethics and established laws and regulations, leading to new global ethical norms and rules. During the formation of these regulatory norms, it is essential to maintain proactive interaction and tracking to promote ethical norms and global rules to move forward positively.
Source | Xinhua News Agency, CCTV News Network, etc.
Editor: Ye Shiping
Initial Review: Lü Yuting
Final Review: Deng Zhongyun
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