Understanding China’s AIGC Content Generation Industry White Paper

Introduction

In the wave of artificial intelligence, AIGC (Artificial Intelligence Generated Content) technology is leading a new revolution in content creation. From text and images to videos and audio, AIGC technology makes content creation more efficient, convenient, and cost-effective. This article will delve into the “Understanding China’s AIGC Content Generation Industry White Paper”, exploring the development history, application scenarios, and future trends of AIGC technology.

Development History of AIGC Technology

The development of AIGC technology began in 2022, with the open-source Disco Diffusion launching the wave of AI painting. Initially, AI painting excelled in abstract beauty and color aesthetics, gradually breaking through the logic and quality of painting, capable of producing artistic works. In September 2022, Stable Diffusion became popular in the community, quickly capturing the market with its low cost, high quality, and rapid generation advantages. The artistic quality and logical ability of AI painting began to enter a “flywheel” development.

Application Scenarios of AIGC Technology

AIGC technology demonstrates enormous application potential in various fields. In the entertainment industry, AI-generated images and videos bring new vitality to content creation. For example, AI painting works “New West Lake” and “Ancient Wenzhou” showcase the historical culture of Hangzhou and Wenzhou, respectively. These works not only have artistic value but also play a role in cultural promotion. In film and media, AI technology is used to produce promotional MVs, advertisements, and opening credits, such as the Qingdao Tourism MV and Marvel’s “Secret Invasion” promotional video, showcasing AI’s strong capabilities in visual effects.

In design tools, AIGC technology provides designers with powerful productivity tools. Through AI painting technology, designers can quickly generate large volumes of high-quality design drawings, greatly improving design efficiency. In marketing, AIGC technology is used for brand promotion and advertisement creation, such as McDonald’s “Childhood Filter” marketing campaign, using AI technology to allow users to revert to their childhood appearance with one click, attracting a large number of users to participate.

Future Trends of AIGC Technology

Looking ahead, AIGC technology will continue to deepen its integration with various industries. The leap from AI-generated text and images to the AI video era is an inevitable trend. AI video projects will encompass various forms, including text to video, image to video, and video to video, bringing more possibilities for content creation. At the same time, AIGC technology will also drive structural changes in the industry, shifting from marginal costs to fixed costs, providing a more efficient production model for the industry.

Employment Impact of the AIGC Industry

The development of AIGC technology has given rise to a series of emerging positions, such as AIGC artists, AIGC researchers, and AI model trainers. These positions require skills that are vastly different from the past, demanding practitioners to possess strong learning abilities, self-correction abilities, and practical skills. At the same time, AIGC technology also affects organizational structures, prompting companies to shift towards more flexible and efficient organizational models.

Copyright Protection and Circulation of AIGC Technology

With the widespread application of AIGC technology, copyright protection has become an important issue. The copyright definition and protection mechanisms for AIGC works are still incomplete, but the industry consensus is that platforms should benefit creators, playing a role in protecting data elements and promoting circulation. Some AIGC platforms have begun to provide copyright registration and protection services, offering creators certification that secures their rights.

AIGC technology is changing the landscape of content creation with its strong creativity and productivity. From artistic creation to commercial applications, from cultural promotion to industrial transformation, the application prospects of AIGC technology are vast. In the future, with continuous technological advancement and deep integration into industries, AIGC technology will bring more innovation and value to society.