
Abstract: This PPT "DeepSeek: From Beginner to Expert" is produced by Professor Shen Yang, a dual-appointed professor at Tsinghua University's School of Journalism and Communication and the School of Artificial Intelligence. Professor Shen has many years of experience in artificial intelligence, big data, and new media communication. This PPT mainly focuses on the domestic open-source general artificial intelligence (AGI) platform DeepSeek, comprehensively introducing its functions, usage methods, prompt design, advanced AI usage, etc., making it suitable for users from beginners to experts for learning and reference.

The key points of the PPT include

1
Introduction to DeepSeek
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What is DeepSeek: A Chinese technology company focused on general artificial intelligence (AGI), primarily engaged in the research and application of large models.
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DeepSeek-R1: An open-source inference model that excels at handling complex tasks and is available for free commercial use.
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Functions of DeepSeek
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Intelligent dialogue, text generation, semantic understanding, computational reasoning, code generation and completion, etc.
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Supports online search, deep thinking mode, file uploads, and image text recognition.
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Wide application scenarios, including business analysis, resource optimization, data visualization, knowledge organization, logical reasoning, etc.
3
How to Use DeepSeek
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Access via the official website https://chat.deepseek.com.
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Provides functions such as intelligent dialogue, text generation, code generation, and supports file uploads and image text recognition.
4
From Beginner to Expert
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The difference between inference models and general models: Inference models excel at logical reasoning, mathematical derivation, and other complex tasks, while general models are better at text generation and creative writing.
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Prompt strategy: Choose the appropriate model and prompt strategy based on the task type; inference models require concise instructions, while general models need structured guidance.
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Prompt Design
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The basic structure of prompts: Instruction, context, expectation.
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Types of prompts: Instructional, Q&A, role-playing, creative, analytical, multimodal prompts, etc.
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Core skills of prompt design: Problem construction ability, creative guidance ability, result optimization ability, cross-domain integration ability, system thinking, etc.
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Prompt Chain Design
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The concept of prompt chains: Decomposing complex tasks into multiple sub-tasks to ensure the generated content is logically clear and thematically coherent.
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The mechanism of prompt chains: Task decomposition and integration, thinking framework construction, knowledge activation and association, creative guidance and expansion, quality control and optimization, etc.
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AI Hallucination and AIGC Evaluation
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AI hallucination: Generative AI models produce fictitious or inaccurate content when lacking relevant information.
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AIGC evaluation: Risk assessment and ideological security assessment of AI-generated content through national-level projects and automated evaluation systems.
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Innovative Prompt Design
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Abstract-Concrete Cycle Method: Flexibly switch between different levels of abstraction for iterative optimization.
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Reverse Design Thinking: Work backward from the generated result to the prompt structure.
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Contradictory Thinking Method: Use opposing concepts to promote innovation.
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Copywriting and Marketing Planning
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The three elements of copywriting: Information transmission, emotional resonance, action guidance.
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The core elements of marketing planning: Creative concept, communication strategy, execution plan.
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Platform Characteristics and Content Strategy
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WeChat Official Account: Private traffic, in-depth reading, standard system, interaction mechanism.
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Weibo: Real-time, social attributes, topic guidance, multimedia integration.
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Xiaohongshu: Grass-planting ecology, community atmosphere, vertical professionalism.
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Douyin: Visualization, emotional fullness, strong interactivity, plot and storytelling.
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Advanced AI Usage
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AI Thinking: Understanding AI’s decision logic, data-driven analysis, grasping the boundaries of AI capabilities.
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Guidance Ability: Designing efficient instructions, controlling interaction direction, optimizing problem structure.
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Integration Ability: Cross-domain translation, creative reorganization, resource arrangement, knowledge integration.
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Judgment Ability: Assessing content reliability, judging application value, anticipating potential risks.
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Human-Machine Symbiosis and Knowledge Awakening
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The core mechanism of knowledge awakening: Achieving deep mobilization and innovative generation of knowledge through a spiral rise of emotions, experiences, and associations.
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AI-assisted knowledge generation evolution: Enhanced knowledge acquisition, upgraded knowledge integration, breakthrough in knowledge innovation.
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AI Usage Levels and Breakthrough Paths
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Basic Usage Level: Single task, simple prompts, passive application.
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Advanced Usage Level: Task combinations, structured prompts, active optimization.
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Innovative Usage Level: Process reengineering, prompt art, creative applications.
14
Conclusion
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Factors affecting the quality of human-machine symbiosis: Prompt engineering, quality control, and creative guidance are key factors affecting generation quality.
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Advanced AI usage: From knowledge awakening to prompt construction, gradually enhancing the level of AI usage to create personal characteristics and unique competitiveness.

Professor Shen Yang, a dual-appointed professor at Tsinghua University’s School of Journalism and Communication and School of Artificial Intelligence, has many years of experience in artificial intelligence, big data, and new media communication.
The PPT consists of 104 pages. Due to length, please follow our WeChat public account [AI Data Party] and reply “20250210” in the dialog box to obtain the complete PPT materials.

Tsinghua Alumni Association AI Big Data Committee