Generative AI Reshaping New Media Content Ecosystem: Influencer Authenticity Research Breakthrough
Image: AI Drawing from New Media Research Journal A recent study by Professor Barbara Duffek’s team at Georgia State University’s Robinson College of Business, published in the Journal of Marketing, systematically reveals the dynamic construction mechanism of content authenticity in new media under the intervention of generative artificial intelligence (AIGC) through in-depth interviews with 185 … Read more