In the digital age, content creation has evolved into a core method of information transmission, emotional expression, and innovative display. Continuous technological advancements have driven the diversification of content creation forms, from User Generated Content (UGC) to Professionally Generated Content (PGC), and more recently, to the emerging Artificial Intelligence Generated Content (AIGC). Each of these creative modes has found unique application scenarios in the field of creative design. At the same time, these transformations pose new challenges for creative design practitioners, requiring them to continuously adapt and master new technologies, which has increasingly highlighted the industry’s demand for “professional” talent.
User Generated Content (UGC)
UGC, or “User Generated Content,” refers to original content created or shared by users on internet platforms, a phenomenon born in the internet age. It breaks the boundaries of traditional content creation, allowing every user the opportunity to become a creator and sharer of content. In the field of creative design, the influence of UGC is particularly prominent, bringing unprecedented innovation and transformation.
Observing closely, the personalized avatars, unique and attractive filter effects on social media, and templates customized by users according to their preferences and needs on online design platforms are vivid expressions of UGC. These user-generated contents not only showcase their creativity and talent but also, to some extent, promote the development of the creative design field.
The rise of UGC has greatly enriched the connotation and form of creative design. It has allowed design to extend beyond the hands of professionals and into the lives of ordinary people, making it more diverse and personalized. Now, everyone can create unique design works based on their preferences and aesthetics, injecting new vitality and possibilities into the creative design field.
However, the popularity of UGC also brings some challenges. Due to the wide and diverse nature of its creators, the quality of UGC naturally varies. Some works may be full of creativity and novelty, while others may appear casual and unprofessional. This disparity in quality limits the application of UGC in high-end creative design fields. After all, in situations where extreme quality and professionalism are pursued, the casualness and unprofessionalism of UGC may become its shortcomings.
Nevertheless, we cannot deny the positive role of UGC in the creative design field. It allows more people to participate in creation, experience the charm of design, and provides professional designers with more sources of inspiration and creativity.
Professionally Generated Content (PGC)
PGC, or “Professionally Generated Content,” represents the benchmark for high quality and professionalism in the content creation field. This concept is also widely referred to as PPC (Professionally-produced Content), highlighting the rigor and authority of its content production. In the field of creative design, the essence of PGC is embodied in high-quality works carefully crafted by professional designers or design teams.
These works achieve high industry standards in terms of visual aesthetics, unique creative concepts, and practical functionality. Each design contains the designer’s ingenuity and profound background, making PGC stand out in the content market. Its deep professionalism and exquisite skills enable PGC to meet high standard demands in various aspects such as commercial advertising and artistic display.
PGC’s core advantage lies in its depth and professionalism. This is thanks to the creators or teams’ profound accumulation and expertise in specific fields. They use this knowledge and experience to provide audiences with accurate and authoritative content, thus winning widespread public trust. Compared to UGC, PGC is clearly superior in content quality and accuracy, which is its unique value.
However, PGC also faces certain challenges. Due to the high quality and professionalism required, the production costs of PGC are relatively high. At the same time, its creation cycle is longer, requiring a significant amount of time and effort to refine and perfect. This makes PGC somewhat cumbersome in responding to rapidly changing market demands. Nevertheless, PGC still solidifies its important position in the content creation field with its irreplaceable professionalism and high quality.
In the internet industry, PGC and UGC coexist, together constructing a rich and colorful content ecosystem. UGC provides users with a platform for free expression, sharing life and experiences, while PGC offers audiences deeper and more professional knowledge and information with its high quality and authoritative content. This complementary relationship allows both to excel in the internet content field, jointly promoting the prosperity and development of content creation.
Artificial Intelligence Generated Content (AIGC)
In the specific field of creative design, AIGC demonstrates astonishing potential and limitless creative space. Through the fine-tuning of deep learning technology and the assistance of big data analysis, it is truly breathtaking.
The rise of this technology has not only elevated the efficiency of content production to a new height but also made it possible to personalize customization according to users’ unique needs. Whether it is color matching, style selection, or content theme customization, AIGC can meet various creative needs with astonishing accuracy and speed.
In the production process of movies, games, or animations, concept design is a crucial step. AIGC technology can help designers quickly generate scene concept designs of different styles and atmospheres, greatly accelerating the creative process.
“Black Myth: Wukong,” as a highly anticipated action-adventure game, has reached the forefront of the industry in its technical application, utilizing a large amount of AI technology and achieving world-class standards. Influenced by the heat of this event, AIGC has once again stepped into the market spotlight.
“Black Myth: Wukong” is widely regarded as an important attempt by the Chinese gaming industry to move into the AAA (high quality, high investment, high sales) game field, and it is also a typical representative of Chinese cultural export, even receiving corresponding policy support. As a AAA-level masterpiece, it requires a lot of technical support, with extensive use of AI technology in “Black Myth: Wukong.”
However, like any emerging technology, AIGC faces a series of complex and tricky challenges. Foremost among them are copyright issues. When AI-generated content resembles or is identical to existing works, the ownership and use of copyrights become unclear, leading to widespread legal disputes.
At the same time, the authenticity and emotional expression of AIGC works are often questioned by the outside world. Although AI can imitate and generate works in various styles, whether it can truly understand and convey the complex emotions of humans remains an open question. People often doubt whether AI creations, lacking genuine human emotions, can touch hearts or are merely hollow imitations and reproductions.
Therefore, while appreciating the stunning works brought by AIGC, we must also face these challenges and issues. In the future, as technology continues to advance and ethical and legal frameworks gradually improve, we hope AIGC can continue to inject new vitality and creativity into the creative design field while respecting copyrights and following ethics. At the same time, we also hope that AI technology can achieve greater breakthroughs in authenticity and emotional expression, making AIGC works more relatable and becoming true artistic creations that can touch hearts.
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